Resource Toolkit for a Real Product Designer
The purpose of this article is to bring to light the lesser known gems that exist that makes the design process easier. Visual context supposes the use of imagery, color, space, and other attributes that will reflect the pur pose of the website. For instance, if you enter a website devoted to spa and beauty, it is obvious to see the hot stones, andles, towels, flowers, bottles with cosmetics, and other photos in the slider or in the header of the homepage. Some other icons and symbols on the web page should also reflect its main subject to make a visitor understand it within a few seconds.
When you create a visual context, it’s important to learn the interests of your audience and its main peculiarities. That means you should know the age, nationality, gender, and some other characteristics to understand the needs of your community and your main users.
So let’s speak on the components that a visual context should include when you start to create it. We have distinguished the following ones:
- Photos related to the website’s purpose
- Storytelling through graphics elements
- Appealing icons
- Slogans, words and phrases
- Infographics
- Visual perception
Visual perception is a part of sensual appeal so it is more effective than a textual context when it comes to a website. Better user understanding brings quicker positive results, so you get more visitors, interested users and in the end – the loyal customers.
Visual context is important for making initial impression when your target visitors enter your website. If you run a business website, your branding will play the role of recognizable visual context. Icons, imagery, design, and other visually appealing elements create a first impression in a short period of time, just a few seconds are enough.
Visual context helps to tell a story of your business or your personality depending on the purpose of your website.
Harry Williams
Conclusion: The Significance of Visual Context
When you create a visual context, it’s important to learn the interests of your audience and its main peculiarities. That means you should know the age, nationality, gender, and some other characteristics to understand the needs of your community and your main users. Depending on the collected data, you can consult with experts to select the color scheme, design, typography, and of course choose the imagery for your visual context.
Visual context helps to tell a story of your business or your personality depending on the purpose of your website. Visual perception is a part of sensual appeal so it is more effective than a textual context when it comes to a website. Better user understanding brings quicker positive results, so you get more visitors, interested users and in the end – the loyal customers.
